A few interesting things about lipids

In the course of the past few decades, fats have gotten a negative reputation. Even though reason seems to make a timid comeback, as carbohydrates have taken over the role of the bogeyman, there still is a stigma on fats. The real culprit is not fat as much as it is overconsumption beyond our actual nutritional and physiological needs of fats, of food, of calories, well… of pretty much everything in our great consumption society. I will not spend time on the overconsumption of fats, as it is mostly a case of gluttony and ignorance about nutrition. I will write the following lines to show why fats are important and contribute to make life fun.

First of all, fats do belong is a healthy balanced diet. Fats, which are part of the lipids as they are called in biology, are building blocks of cell walls of living organisms. Lipids play very important roles in our metabolism and biochemistry. They store calories, which is convenient when food is scarce, but they have many more roles. Cholesterol, a lipid with a terrible reputation, plays an essential role in the synthesis of steroid hormones, which in turn play a role in sexual hormones. Cholesterol also plays a role in the synthesis of vitamin D. Other lipids include mono-, di- and tri-glycerides and fatty acids, and their cohort of saturated, mono-unsaturated and poly-unsaturated types. We all have heard about essential fatty acids, in particular omega-3 type is quite a popular one, and about their importance for good health. Just take the time to do some research on those terms and you will see how important lipids are. It is not particularly difficult, although it can be sometimes tedious, so just take your time to browse information.

Just any other thing in life, too much is exactly that: too much. Excesses always bring problems. It is true for fats. It is also true for the popular protein group. Health and nutrition are about balance and proper amounts.

Butter or margarine?There are some interesting consequences of the fatty acid composition of edible fats. First what is meant by saturated or unsaturated relates to the presence (unsaturated) or absence (saturated) of double bonds in the molecule of a fatty acid. An unsaturated fatty acid molecule has the ability to combine with oxygen or other atoms. When a fat combines with oxygen, it becomes oxidized, which is commonly known as rancid, with the bad taste that goes with it. Saturated fats do not have bonds that can open and combine with other elements. They are more stable. And that was the whole idea of margarine as a substitute for butter. Butter, as you probably know, can get rancid, especially if it is not refrigerated. A way to avoid that is to add ß-carotene, an orange pigment and precursor of vitamin A, to the butter, which is common in the dairy industry. The purpose of margarine was to have a butter substitute that would not get rancid and to do that, the process consists of hydrogenating (adding hydrogen to) the fat. The double bonds open and attach hydrogen atoms, thus leaving no space to oxygen to attach and make the fat rancid. Basically, the original margarine was fully saturated fat. It is ironic to know that when in the same time the margarine industry did all it could to discredit butter, which is a rather complex mix of long and short fatty acids, although mostly saturated. And it is also interesting to see that over time, margarine producers actually produced vegetable fat spreads that mimic butter much more than the original margarine ever would. Since I am addressing the processing of fats, unsaturated fats can turn into two different types called Trans and Cis. We have all heard about the risks of Trans fats and they are banned about everywhere nowadays. Trans and Cis are two spatial molecular configurations of a same fatty acid molecule, depending on which side of the molecule the radical is. This tiny difference has serious implications for metabolism and health, though.

Another characteristic of fatty acids is their physical property. In particular, saturated fats are usually harder at room temperature than mono-unsaturated and even more so than poly-unsaturated, because they have a lower melting point. The more double bonds there are in the fatty acid chain, the softer, even the more liquid the fat/oil is. Also, the longer the chain, the harder the fat is, as their melting point is lower. To sum up and simplify a bit, the softer or more liquid a fat/oil is at room temperature, the healthier it probably is.

Another characteristic of fats is that the fat profile in the food will influence the profile in the body fat. This is important to understand in regard with animal farming. If farm animals eat a diet that contains more unsaturated fats, their body fat will also be more unsaturated. This means that their meat will have a more unsaturated profile, which is a rather positive thing for you as the consumer. Of course, here the rule is always the same: the diet must be balanced.

Animal products and fat is quite an interesting topic, and a rather complex one, too. Fatty meat used to be the preference (think bacon). Why? Simply because I am talking about times when people did not live in overheated houses and had physically demanding jobs. Animal fat was rich in calories, which were quite useful both to do hard work and to live in cool homes. As comfort improved and mechanization made many jobs physically less demanding, the need for these calories decreased. If they are not being burnt, they accumulate in the body. That is why a comfortable life requires fewer calories than a demanding life. Yet, different cultures, because of culinary tradition, deal differently with the fattiness of farm animals destined to produce meat. In the EU, production shifted towards leaner breeds of animals, as consumers did not want fatty meat. In North America, the approach has been a bit different. They like fatty meat but cut off the meat on the plate, or eat quite a bit of it. A disadvantage of producing fat animals is that it requires more energy for their body to produce a pound of fat than it does to produce a pound of muscle. Males (I am talking farm animals here) generally produce leaner meat than females, but castrated males tend to produce a fattier meat than females. Using hormones in animal farming has an effect, too. Since the hormones used are female hormones, animals tend to fatten more. From the producer’s perspective, it is a matter of what the market pays for what quality of meat. In the EU, leaner animals receive a better price, but it is not everywhere the same around the world. Hormones also help reduce the cost as fattening goes faster. Fast is nice, but the age of an animal influences how much fat it gets in its tissues. Just like humans, farm animals have mostly water in their body tissues when they are young. When they age, fat gradually replaces the water, and we all know that losing the love handles gets more difficult with age. It is the same thing with animals. It is complex but fun, isn’t it?

What we have on our plate is all about economics. Depending on what consumers buy, the economic differ, and so do farming systems. Depending on production systems and consumer demand, fattiness of animal products varies. Although most people will tell you that meat is protein, this is far from always true. There different grades of fattiness between regular, lean and extra lean ground meat, for instance. Fat percentages vary greatly, from 10% to 30% of total weight, to simplify. Protein will be around 20% for most meats, regardless of the species. Keep in mind the main ingredient of meat is water. Animal bodies consist of roughly 60% water. If you remove the water and take the dry matter equivalent, fat percentages on dry matter will vary between 25% and 75%, while the number for protein will be around 50%. In the end, meat may contain more fat than protein, sometimes substantially more. Meat and protein are not the same. Just imagine what happens when you deep-fry meat, then!

Does fatty meat taste better? Meat lovers will tell you that they like their meat marbled. Here are a few interesting facts. The flesh of young animals contains more water than older animals, from an intra-species point of view. Of course, there is no point in comparing chickens and cows about this. But within the species, the rule applies, and so does the feeding program. An interesting detail about taste is that aromatic molecules are soluble in fat, but they are not soluble in water. Those aromatic compounds come from the food the animals eat. Therefore a fattier animal will contain more aromatic compounds than a leaner one, all things being equal further. Of course, the kind of feed they eat also contribute greatly. An animal that eats lots of bland feed will not have much of these compounds, even if it is rather fatty. And a less fatty animal that would eat lots of aromatic feed might taste better. When it comes to the marbling, aromatic compounds are not the only thing that plays a role. Marbled meat will keep its juiciness better and will have a softer texture than a lean meat. Lean meat contains relatively more water that will evaporate to some extent during the cooking and  as water leaves the meat fibers, the meat might end up a bit stringy, especially if it is cooked through and though.

Related imageDo you see now why a Pata Negra pig’s ham tastes so good? It is a pig that is kept in semi-wilderness in Spain and feeds for several years eating chestnuts and other shrubs in a region where vegetation is sparse. It is quite different from a pig that is fed intensively and slaughtered at 6 months of age or so. The price is not the same, either.

So there you have it, fat is good but you must make sure it is good fat and that you eat with moderation. In the end what you have on your plate is a compromise between many contradictory requirements such as taste, quality, cost and price.

Copyright 2020 – Christophe Pelletier – The Happy Future Group Consulting Ltd.

Why I can fruit and freeze veggies

The story is a bit similar to the one I wrote about deli. It is partly about quality and partly about money.

20191208_092239It is always great to buy produce at the high of the season. Fruit and veggies are plentiful, so you can get them fresh, ripe and cheap, especially if, like me, you go to the producer directly. Freshness and ripeness are quite important. Only at that stage, produce will contain the highest levels of nutrients. Just like with my story about the deli, it is also important to find a producer that does not pump the veggies with lots of water and fertilizers, because then all you get is a dilution of nutrients and you end up buying more water than you should. Also, the produce tends to spoil faster. Perhaps, the best place I can find the right quality is from my own garden. I water my plants but not with the sole purpose of boosting the growth to get more pounds but to allow the plants to grow harmoniously. I compost all food scraps and that compost goes in my garden. I look for the optimal combination of yield and quality. In my garden, I try to produce more than we can eat in the high season so that I can preserve the surplus, either by freezing, which I do mostly with vegetables, or by canning, which I do mostly with fruit. I suppose that I also could make jams but I do not have much of a sweet tooth. I do make compote of rhubarb, though, which I freeze for later, as my rhubarb produces like crazy in the summer. I hope for you that you have the opportunity to taste produce that you can harvest at the top of ripeness and eat the same day. Nothing beats that. For me the top is with strawberries. The ones from my garden are not particularly big but how fantastic they taste! The stuff I find in stores just does not seem to handle the logistics from producer to store very well and they are loaded with water. I had stopped eating strawberries altogether until I moved here and started my own garden.

I am also lucky to have orchardists as neighbours and I like to buy their fruit especially when they are so ripe that they start to show some little defects that do not sell very well. There is nothing with the taste, on the contrary, but they show some browning and spots, so the orchardist, sells them at a discount. That is when I buy a large quantity of fruit for canning. At first, I thought that canning was complicated but actually it also can be done in the oven, which saves a lot of the problems of dealing with boiling water. I can do 12 cans at a time in my oven, so it goes rather quickly. For all my winter needs, it just takes a couple of days of chaos in the kitchen but it worth the “hassle”. I can enjoy tasty sweet fruit all winter long, until the new season arrives because unfortunately, in the winter, the fruit that I can buy around here is not very tasty. It is expensive and often hardly ripe, or it has ripened artificially, but that does not give the same taste and the same nutrients as naturally ripened fruit. I hardly eat any banana anymore. Yet, I love bananas, but the stuff they sell around here is really sad. The bananas are usually green and they hardly turn yellow as they seem in a hurry to turn all brown and the taste is weird. I remember eating fully ripened bananas in Hawaii and that was something else. Oranges vary a lot in quality and more than half the time, they just taste dull and woolly, so I also gave up on them, except for one brand of heirloom oranges from California. I was a bit suspicious that the heirloom concept might be a bit of a marketing scam but it is not. Those oranges are really great but they are available only for a short period. Grapefruit are usually more constant in quality and that is almost the only fruit that I buy in stores nowadays. Even apples and pears are a bit sad in the winter time.

Veggies I prefer to freeze than canning. I find that they keep more of their crispiness that way but that is my personal preference. From my garden, I freeze green beans, peas, zucchini, parsley and basil mostly. I also freeze the juice of one of the varieties of grapes that I have in my vineyard, as those are just as good as tale grapes. For the rest I make wines, which is also a delicious way of preserving grapes. Those are a treat for the winter time, because just like for fruit, the vegetables that are off season come from further away and have lost some of their freshness. As for my potatoes, onions, shallots and garlic, they do fine in my basement and I can enjoy them all through the winter.

It takes some time, but as I have mentioned earlier, once you have learned how to do it, it does not take all that much time and it is really worth it. It is worth it in terms of quality and taste, but it is also worth it in terms of money because, everything that I preserve for the winter is really cheap when I buy it in the high season, and of course even cheaper when it comes from my garden.

And once again, preserving produce is a great combination of a healthy and nutritious diet; it saves money and reduces the amount of food that is wasted. The triple bottom line wins again!

© 2019 – Christophe Pelletier – The Happy Future Group Consulting Ltd.

Why I make my own deli

There are several reasons and they all fit in the theme of this website. The main reason, though, has to do with quality. I got tired of buying deli at the supermarket and just after a couple of days, the product would become slimy and sticky, not the good kind of sticky if there is any such thing. Next to being sticky, the deli would also have an unpleasant sour smell. I am sure you know what I mean. Since I do not like to waste any food, I would eat it but there would not be much pleasure. Not everyone has the same sense of self sacrifice, as I have been told in a number of occasions. Who knows how much deli ends up in the landfill for quality reasons? The problem is the way deli is made in an industrial process. The meat is soaked in brine and it contains way too much water, salt and other stuff that have nothing to do in meat, such as nitrite for instance. It is not because pigs are more or less pink that pink should be the natural color of pork deli. The natural color is a dull grey-brown, which is probably not as appealing as pink to ignorant consumers, so they get sold things they should not buy.

The second reason is that such poor quality deli meat is rather expensive. That means the added water, salt, sugar and cheap fat are very well sold. I can make similar deli for at least half the price. It contains nothing weird, but the nicest thing is that it has a much longer life. Even after a week my deli is still dry and it does not smell bad. That what’s great about not adding water: bacteria do not multiply as quickly. So, as you can see, making my own deli save me money, is healthier and eliminates the risk of me throwing away something that I am not sure if it still is safe after a couple of days.

In the meantime, I also have found a pap-and-mom store that makes artisanal deli the old-fashioned way and that has the same qualities of having the natural color, having a long life and that does not taste salty, sugary or watery. That way, I can buy deli types that I do not know how to make, and the other great thing is that their prices are very similar to the industrial deli that supermarkets sell. Their value is way better.

Just anything else cooking, making deli is rather easy and rather quick to make. Of course, like for everything else, there is a learning curve, but it is not rocket science. It is a much better use of anyone’s time than checking every 20 seconds in vain if someone sent you an email or a text message. And nothing beats the taste of home-made hams, patés, rillettes and sausages from pork, chicken, duck or fish!

Pâté Rillettes

Rillettes on the left, Pork pâté with hazelnuts, prunes and Armagnac on the right, served with homemade bread

© 2019 – Christophe Pelletier – The Happy Future Group Consulting Ltd.

Do diets work?

There is no shortage of diets available, and lots of nutrition gurus as well. They come and go. Some of them have almost reach superstar status. But do they work? It is not an unreasonable question to ask because the societal problems of overweight, obesity and diabetes do not seem to recede in spite of all sorts of solutions out there.

Although most people think that overweight is the result of an overindulging diet, it might not always be this simple. There can be many causes for excess weight. Of course, eating habits play a role. There are simple reasons that will always be true, such as consuming more calories than a person can burn, an unbalanced diet or lack of sufficient physical activity. But nutrition is only one part of a bigger puzzle. Age, gender or genetics also play a role. To find the proper diet, it is essential to look at both the fuel and the machine. Perhaps the person puts the wrong fuel in the tank, but it could also be that the some parts of the engine are not functioning. Overweight could be the result of some organ(s) not functioning properly. It could be the result of hormonal dysfunction. Hormones are quite tricky and it takes a slight shift in the production of hormone, either too much or too little and many things can go wrong. The body contains many glands that produce hormones that regulate the metabolism: pancreas, thyroid, adrenal gland or hypothalamus to name a few. Environmental factors can also play a role in the malfunction of the metabolism. There could be something in the air, water or food that interferes with the body. There are an amazing number of molecules that end up in or environment and that we “consume” without knowing it, comparable with second hand smoke.

So which diet to choose? Some diets work for some individuals and not for others. Some diets need medical supervision and should not be improvised. It is not because a diet is trendy that it is necessarily the right solution for someone. Beware of hypes, as they can have consequences on body and wallet just as well.

The best is to discuss it with a specialist and I mean a real one. Your favorite TV show hosts may be influential but it does not mean that they always know what they talk about. I hear and read so much nonsense about stuff that I know, I cannot think that it is any different for topics in which I have little or no expertise. Speaking of expertise, realize that having an opinion does not make someone an expert, and everyone has opinions on lots of things. Even experts can be wrong sometimes. For good advice, ask a trusted specialist. After all, it is your body and your health that are at stake. They are too important to treat lightly.

Of course, a number of suggestions will always help, such as watch what you eat, reduce the amount of calories, eat more fruit and vegetables, drink more water, go out for walks and exercise more. These suggestions will not hurt anyone.

The best diet of course is to start eating balanced meals at a young age. The role of parents is critical for taking good eating habits from the start. Failure to do so will result in problems later. Good old-fashioned parenting has worked for ages because it is good old-fashioned common sense. It sounds simple, but as everyone knows it is easier said than done.

Copyright 2019 – Christophe Pelletier – The Happy Future Group Consulting Ltd.

Why we will change our eating habits, one way or the other

Here is another article (from 2011) from my other website, The Food Futurist that is popular and worth reading:

In the discussion about producing enough food for the 9 billion people the world will have by 2050, one of the sensitive issues, especially in the overfed world, is about what to eat and how much of it. There always is resistance to change, and changing eating habits may be even among the most difficult challenges we have. Eating habits are developed unconsciously since early childhood, and switching to conscious choices is not easy to achieve. It requires will power and self-discipline.

Most of the gloomy scenarios about the challenge of feeding the world are based on the assumption that the diet model would have to be the Western diet, and in particular the American diet. This is far from certain. Actually, do not expect this to be the case.

Changing eating habits will happen in two ways. One will be voluntary and the other will be a consequence of food prices.

There is a growing awareness of the health consequences due to overconsumption of food. All the stakeholders seem to blame each over for obesity, diabetes and other heart conditions, and try to convince the public that they are not the cause of the problem. Whose fault is it? Is it meat? Is it corn syrup? Is it fast food? Is it salt? Is it lifestyle? Is it the parents’ fault? Is it the schools with their vending machines offering snacks and soft drinks? We all have read such statements. Here is a scoop: overweight is caused by consuming more calories than are burnt through physical activity. Ailments are the results of rich and unbalanced diets. Eating (and drinking) too much, and too much of the wrong things is bad for you. There is a reason why gluttony is one of the seven deadly sins! Actually, our societies should have a close look at that list, because we might be in trouble.

In Western countries, we eat too much, and that should not be a surprise to anyone. Obesity and diabetes are becoming society problems in the USA, but other countries are following the same path. Europe and China have a rising percentage of obese people, especially young people. Even in Africa, there seems to be an increase of the number of overweight people. A recent study confirmed this (click here for the interactive chart). Awareness about health problems has already generated action. There are government campaigns. Food producers are reviewing their formulas and are working toward healthier products, in particular by lowering the content of salt and sugar of their foods. More and more consumers are also adjusting their eating habits, mostly by changing what they buy and where they buy it. The trend towards healthier and more natural food is growing and it will not stop. Only biotech companies seem to ignore this fact. This food trend is not just in Western countries but in China, too, the demand for natural and organic foods is increasing. After all, nobody really feels happy with being fat or unhealthy. If some people are taking action to improve their diets and its impact on the environment, this voluntary choice is still about a minority of the population, today. One of the reasons for this is that healthy diets seem more expensive than the junk fattening eating habits. I say seem, because those who can cook know that it is quite simple to make delicious balanced meal for less than the supersize combo deep fried so-called menu.

Money matters. That is a fact. This is why money is probably the best incentive for change. And the future will bring us plenty of incentive to change our diets. The current concerns about food prices, and the food riots of 2008, have created awareness about food supply. Although the price hike is more the result of investors, not necessarily speculators, looking for a safe haven for their US dollars through transactions in futures contract, the reality is that the commodity markets, even on paper, becomes the “official” market price. This enters the real economy and affects the price of food for households all over the world. The poorer countries are more sensitive to food price inflation, and this has the potential to cause very serious unrest.

Regardless of the current causes of food price increase, simple economics show that when demand increase, while supply has difficulties to keep up, prices increase. And this is exactly what will happen. In a previous article, I showed that the potential for meeting food demand, or I should say the demand for nutritional needs, of 9 billion was there. Quite easily. However, in this calculation, I indicated the road to success includes reducing food waste and a reduction of the quantity of meat in the diet. This means that we need to change our behaviour towards food.

If there is a sensitive topic about diet, this has to be meat. Opinions vary from one extreme to another. Some advocate a total rejection of meat and meat production, which would be the cause for most of hunger and environmental damage, even climate change. Others shout something that sounds like “don’t touch my meat!”, calling on some right that they might have to do as they please, or so they like to think. The truth, like most things in life, is in the middle. Meat is fine when consumed with moderation. Eating more than 100 kg per year will not make you healthier than if you eat only 30 kg. It might provide more pleasure for some, though. I should know. My father was a butcher and I grew up with lots of meat available. During the growth years as a teenager, I could gulp a pound of ground meat just like that. I eat a lot less nowadays. I choose quality before quantity.

The future evolution of the price of food is going to have several effects. The first one is the most direct. As food becomes more expensive, consumers look for the more affordable alternative first. If their budget is tight, they buy slightly smaller portions. People will slightly reduce their food intake. Those who were over consuming might actually benefit from a positive impact on their health. For those who already were struggling, this will be more difficult to deal with. From all the food sorts, animal protein will be the most affected by an increase of the price of food commodities. Already today, there are clear signs from the meat and poultry companies that the price of feed is seriously squeezing their margins. As usual, passing the price increase to consumers will take time, as retailers will resist. If the price of agricultural commodities is to stay high, consumers will inevitably have to accept price increases for food in general, and for meat and other animal products in particular. The price of meat is going to be affected by other factors than just feed prices. The need for more control on food safety issues, the stricter environmental regulations that will come for animal husbandry, on the land and in the sea, a change in animal husbandry practices, especially a lower use of antibiotics and farms with lower densities of animal will all contribute to an increase in costs. Energy will become more expensive, too. A whole system based on cheap commodities is about to change, simply because there will not be any cheap commodity anymore. These are all adjustments to rebalance our consumption behaviour from the unbridled overconsumption of the past decades, when consumers were not thinking about the consequences of their actions. The industry will figure out how to increase efficiency to contain some of the cost increases, but the change of farming practices will make meat significantly more expensive than it is today. The price of ad-lib cheap meat is ending. The future dynamics of food prices as presented here will be ongoing. A long as we will not have adjusted our diets to a new equilibrium, meat will keep increasing faster than other basic food staples, until meat consumption, and therefore meat production, will reset to different levels. Do not expect this to happen overnight. It will be a gradual process. There will not be any meat or fish riots. If food riots happen, they will be about the basic food staples, simply because the first ones to riot will be the poorer among us, and their diet is composed mostly from rice, wheat, corn, cassava or potatoes. Should the situation become dire, governments will intervene to ensure food for the poorest. Such price systems are already in place in many developing countries, and they are likely to be maintained, and even strengthened.

The same critical factors to keep food prices in check are very much the same as the ones that I presented in the previous article that I mentioned earlier: food waste reduction, moderate meat consumption per capita; and economic development, especially in Africa.

Copyright 2011 – Christophe Pelletier – The Happy Future Group Consulting Ltd.

Nutrition basics should be taught in school

Here is one of the articles (from 2009) from my other website, The Food Futurist, that motivated me to create this website:

When food costs twice!

A recent report showed that the annual medical cost of obesity reached $147 billion (see article). On the other hand the contribution of the meat and poultry industry in the US is $832 billion annually. Therefore, we can expect ongoing arguments between economic interest and health care costs for a while. The simple fact is that too many Americans do not eat a properly balanced diet and that should change.

The most efficient way to improve eating habits is by understanding nutrition and educating children at an early age about health and food, and about diseases caused by either unbalance or excess. Food safety is not only about bacteria or residues, but also about handling food properly and eating right.

People know actually very little about proper nutrition. The average person may have some ideas about how many calories he/she needs on a daily basis, but it hardly goes much further than that. Only few people know how many grams of protein they should consume on a daily basis. They know even less how many grams of fat they need. When it comes to carbohydrates, the situation is just as confused and confusing. Most people do not even know how the different groups of carbs (starch, sugars and fibers) are metabolised and what ratio between them they should consume. The result is a diet that has negative long-term effects.

If the FAO estimates the daily calorie needs at 1,800 for an average human being, the averages in developed countries are much higher, reaching about 3,500 on average for Western countries and even 3,800 in the US. The same conclusion is true for protein and other nutritional elements. It should be no surprise then that when people eat twice as much as they should, they get twice as big as they should, too. The reality is that in developed countries, people do not eat what they need, but they eat what they want. And they want too much.

Balanced nutrition is not difficult to understand, but someone needs to teach it. As parents have about as little knowledge and understanding as their kids do, schools would be quite well inspired to put nutrition on their curriculum. After all, schools are the places where future generations are educated to do the right things in the future, or at least it should be part of their mandate. Helping people eating right is part of creating healthy and prosperous societies. Sick societies will not be leaders. Of course, including nutrition in the curriculum is not enough for schools. They must also provide foods and drinks that contribute to healthy eating. Offering kids access to junk foods and junk drinks in vending machines may generate revenue for schools, but it works against helping kids to have a healthy diet. If they have the choice, kids will not spend their lunch money on water and broccoli. The responsible adults in charge must help them make the right choices. Offering treats is not to schools to decide, but only to the parents.

Copyright 2009 – Christophe Pelletier – The Happy Future Group Consulting Ltd.